Thursday, August 12, 2021

HOW TO MAKE MORE SALES ON REDBUBBLE

 One of the most common questions I get is "how can I make more sales on Redbubble" (or any print on demand site like Teepublic, Merch by Amazon, etc.).  I have a video on YouTube that goes in depth on how to do this: 


There are a few key things that you should do in order to maximize your chances of making a sale on print on demand: 

  1. Ask yourself why anyone is coming to your Redbubble shop and buying a design.  This is the most fundamental (and important) question that you need to answer.  What problem is your design solving?  Remember, people can go to Walmart or Target or any of the thousands of department or clothing stores.  They don't need to go to Redbubble at all.  So why is your Redbubble shop better than Walmart?  Typically designs on Redbuble that sell well are funny, rude, cheeky or super unique.  This is known as a niche. You need to be different than the regular, standard Walmart or Target shirt.
  2. Are your designs actually unique?  A common myth about print on demand is that anyone can just upload a simple text design and make $5,000.  This does happen, but it is super rare.  Most of the time, if a design is popular, 100 people will just enter the text into their computer and create a similar text design.  So ask yourself: how unique is your design?  How easy is it for someone to re-create the design from scratch?  
  3. How competitive is your niche?  If you are trying to sell "funny cat" designs, then you are fighting an uphill battle.  There are over 1 million designs for the search term 'funny cat' and more are pouring into Redbubble each day.  So I would encourage you to find niches with fewer designs in them.  This can be hard but you can do it.  For example, take your hometown and then pick a profession.  For example: St. Louis electrician.  If you search for "St. Louis Electrician" in Redbubble, you will get very few designs.  That makes sense, since there are not a billion electricians running around St. Louis fixing electrical stuff.  It's a really tiny market.  But if you can find a niche with actual demand and also few designs on Redbubble, you can make some sales.  This is the strategy I use.  I don't make "funny cat" designs and expect them to be big sellers.  But I make very specific designs for very specific niches, and I do get sales. 
  4. Are you dominating your niche?  The goal here is to be the "whatever" store.  Whatever your niche is, you want so many designs that are in that niche, you become the dominant, go-to store in that niche.  For example: if you really like Scotland, then do 1,000 Scotland designs.  And name your Redbubble store "Scotty Store".  And if someone, anyone searches for "Scotland", they have a good chance of finding at least one of your designs.  And here's the key: because your store is ALL SCOTLAND, they will immediately favorite your shop and come back to it.  You've just instantly created a "brand" around Scotland.  Your competitor has cats, Scotland, funny slogans, rattlesnakes, etc.  They are a general store with a couple Scotland designs.  You ARE Scotland on Redbubble.  People will find your store and favorite it. 

Remember to think about WHY people are buying on Redbubble.  If someone is passionate about something, make a t-shirt about it.  People from Scotland love Scotland and will proudly wear a Scottish flag or Scottish design.  



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